Three weeks ago, I switched from Google search to Bing. There, I said it. No longer do I Google something; I Bing it. And I haven't looked back since.
The move away from Google wasn't easy. Sometime in the late 1990s, I was invited to test out Google's search engine. I moved from poring though filing cabinets to typing queries in a search box. If it was out there on the Web, Google promised, Google would find it.
And it did. Over the years, Google became smarter and more responsive. Google Instant auto-suggested search results before I finished typing them. "Google it" became part of my vernacular.
Meanwhile, Microsoft's Bing search engine was getting no respect. Bing it? Please.
But Bing doggedly continued to improve. It added social connections and "cards" identifying key topics and related searches. It improved speed and reliability. Then one day, when I wanted to dig up older stories I had written using Google's search engine, I found I had better luck finding them using Bing.
So I switched.
By the end of this story, I'll tell you how to switch your browser's search engine from Google to Bing in just a few seconds. But before that, here are some of my favorite (and yes, even bizarre) reasons to switch to Bing.
Number one? Because Microsoft will pay you.
1. Search for cash with Bing Rewards
I'm cheap. I'll generally pass up a $12 artisanal beef slider at the food trucks near my office in favor of a less expensive salad that could stuff a throw pillow. I often wear the same pants two days in a row to save on my water bill. I use coupons.
So if Microsoft wants to pay me about $5 a month to do what I normally do? Sign me up.
The concept behind Bing Rewards is simple: As you search, Microsoft gives you credits. You earn 1 credit per two Bing searches on a desktop PC (up to 15 credits per day), or 10 credits per day for searching Bing via a mobile app. Bing searches are automatically triggered via Cortana on a Windows Phone, or the Bing Search app for Android or iOS.
The best part: These credits can be redeemed for things you'll actually use.
For 475 credits, Microsoft will give you $5 to spend at Amazon, or Fandango, Sephora, Starbucks, or other merchants. You can also redeem your rewards for a nice 5% coupon at the Microsoft Store, discounts on Windows and Windows Phone apps, or even a free month of Xbox Live Gold. Use Bing frequently enough, and you can climb your way up to Silver or Gold status, which confers a 10-percent "discount" on credit redemptions.
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