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Tectonic shift in networking: Brocade in Malaysia

AvantiKumar | Feb. 18, 2015
Brocade Southeast Asia Regional Director Beni Sia together with Malaysia MD Sean Ong said the "New IP" is helping move the data centre from the back room to the front door - right next to the customer.

Beni Sia - Brocade 

Photo - Beni Sia, Regional Director, Brocade Southeast Asia.


The 'New IP' will make networking more dynamic and automated through software and virtualisation, according to networking solutions provider Brocade.

"The world has changed a lot in the last decade, and the network needs to change too - with the data centre at the forefront of change," said Brocade Malaysia's managing director Sean Ong, who held a media briefing together with Benny Sia, Brocade's Southeast Asia regional director.

"As the four big pillars of technology - cloud, mobility, social and big data - become the norm, networks need to have the same level of agility as the rest of IT and, for the most part, they do not," said Ong, adding that the 'New IP' was Brocade's umbrella description for virtualised networks, which enable enterprises and service providers to more easily activate new services and generate new revenues.

Brocade's Sia said that the New IP solution constituted "a tectonic shift, changing networking is driving the third platform [a term first coined by IDC to examine the impact of the four big pillars of technology], and has reached a catalytic point: today, fabric is more accepted, we are winning more customers, which will become even more emphasised when our Q1 results are shortly announced."

"There is a shift from the mega data centre in the back room to a more agile set of micro data centres that are moving closer to their customers," said Sia. "The New IP is more open and dynamic and we need an ecosystem of partners to make the transition a reality."

 'The Red Hat of OpenDaylight'

"Brocade's role is to offer control and services to complement the hardware and orchestration layers provided in this open architecture play helped by the company's fast adoption of OpenDaylight and OpenStack," he said. "Indeed, Brocade is to OpenDaylight what Red Hat is to Linux."

"OpenDaylight is a widely supported framework for SDN [software-defined networking] and NFV [Networks functions Virtualisation] control," said Sia. 

He said Brocade's announcement of the Vyatta controller in September of last year was a fundamental step in the SDN portfolio. The company has continued to rapidly draw together more partnerships and other elements with the recent acquisition of the SteelApp [formerly called Stingray] business, which is a virtual application delivery controller [ADC] for enterprise, e-commerce and cloud applications.

SteelApp will become one of Brocade's Network Functions Virtualisation (NFV) offerings for virtual service delivery, said Sia, adding that the "real value to businesses comes from the apps."

"What customers find attractive is not cost," he said. "Agility is the main driver together with the speed of implementation, which can be effected in as little as two hours from a memory stick."

  Double-digit growth

"We want to own the leadership flag in this space," said Sia. "We have very little legacy and the conversation so far in Asia has been about educating the customer: but now is shifting beyond."

"Change is disruptive and can be scary in the short term," said Brocade's Ong. "IT heads are being pressured to change their roles and become more attuned to business needs."

"Already in Malaysia, some telecoms and the organisations in the education sector are already at the PoC [proof of concept] stage," he said, adding that the company expected double digit growth in Malaysia for the next year.


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