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Technology advances won't pump up Ultrabook sales, analyst says

John P. Mello Jr. | Jan. 11, 2013
Intel raised the curtain at CES 2013 this week on its "reference" design for the next generation of Ultrabooks, but despite the technological verve displayed in the new design, it won't be compelling enough to pump up the sagging sales for the notebook class, according to one analyst.

Disappointing sales

Software usage patterns also are contributing to the slow market response to Ultrabooks, according to Dulaney. "In previous generations of notebooks, there were such significant improvements in the notebooks that you were inclined to buy a notebook sooner rather than later," he said.

"But today, with more and more software moving to the browser," he continued, "that compelling reason isn't there. So people are taking their annual disposable electronics dollars and they're putting them toward other things--new smartphones, tablet computers, etc."

Last year was the first time that Intel has tried to ignite Ultrabook enthusiasm at CES. In 2012, the chipmaker predicted that 40 percent of the notebook market in 2012 would be Ultrabooks at year's end, and it spent $300 million in marketing to make that happen. Ultrabook shipments--not sales--were disappointing, however, just reaching 10.3 million units.


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