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Tablets nearly as big as laptops, desktops for Web purchases

Matt Hamblen | Aug. 13, 2012
Tablets are now nearly as popular as desktops and laptops for buying items on the Web, according to data from Web merchandising firm Monetate.

Heinemann predicted that with the impact of the Google Nexus 7 tablet, which went on sale in mid-July, the smaller iPad tablet expected from Apple, and next-generation tablets coming from Amazon, there will be a "meteoric rise" in tablet use and purchasing.

He also predicted that Microsoft's Surface tablets will be too expensive compared to the Nexus 7 priced at $199, and are already too "late to the dance" to have much impact.

While Monetate evaluates Web traffic and Web purchases, Heinemann said he's keenly aware that apps used for online purchases are more appropriate for certain businesses that sell online.

"Travel is perfect for apps purchases, such as buying an airline ticket, but when businesses start going into areas for more broad retail needs, the Web is still good," Heinemann said. "We don't think you'll see as much retail app development. Browsing is losing share to apps [for purchases], but apps are not a major value for the core retailers out there."


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