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Tablet shipments to exceed 100 million in 2012: ABI Research

Jack Loo | Aug. 28, 2012
Apple’s iPads represented nearly 70 percent of all shipments.

Media tablet shipments from April to June this year reached nearly 25 million units marking a growth of 77 per cent compared to the previous year, according to ABI Research.

The research firm said the shipments also marked a 36 percent increase over the previous quarter. Apple iPad shipments represented nearly 69 percent of worldwide volumes for the period.

Gains in the quarter also came from Samsung (8.1 percent) and ASUS (four percent), while RIM (one percent) experienced the most significant decline. Shipments of Dell and LG ceased in the period as both companies retrench for future tablet offerings. Worldwide shipments of media tablets are expected to exceed 100 million units in 2012.

"Most impressive about Apple's 17 million tablet shipments in Q2 2012 was it nearly matched 2010 total worldwide shipments of 17.3 million for all vendors," said Jeff Orr, senior practice director for mobile devices.

Company representatives noted that nearly one million of its iPad 2 devices were shipped to US education customers during the period, which contributed to the company's growth but also its continuing average selling price (ASP) decline. ABI Research estimates a four percent drop in ASP for the company quarter-on-quarter (QoQ) and nearly 19 percent year-on-year (YoY).

Despite shipment restrictions imposed on Samsung, the Korean manufacturer maintained its second-place share for Q2 2012, followed by Amazon and ASUS. New vendors and products are entering the fray during the second half of the year, including tablets from Google and Microsoft.

ABI Research expects the new products to impact share - both positively from Google Nexus 7 and negatively from Microsoft's Surface tablets - of Google's Android OS used on most tablet models.

Generally thought of as mobile computing devices, the majority of tablet shipments only contain wi-fi support, which restricts device use to homes, facilities, and public hotspots.

In Q2 2012, less than 27 percent of new shipments included a mobile broadband (3G/4G) modem module, down 12 percent YoY. A more competitive marketplace and consumers looking to keep personal expenses down have contributed to this trend.


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