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Table-top audio docks booming in Singapore

Nurdianah Md Nur | June 11, 2013
Bluetooth-enabled audio docks in particular have seen tremendous growth given their compatibility with most mobile devices.

Singapore consumers have spent over US$4.1M on nearly 30,000 units of table-top audio docks in the past 12 months, according to research company GfK.

This marks an increase in consumer purchases by six percent in volume, raising the value of the table top docking market by 18 percent over the previous year.

Gerald Tan, account director for Digital World at Gfk Asia, cites Singaporeans' eagerness to try out new technologies as well as the proliferation of mobile devices as reasons for the increased popularity of table top audio docks.

"The proliferation of smartphones and tablets, which sold a total of over 3.1 million units in Singapore over the past one year or 33 percent more than the previous year, provides some indication of the rising demand towards complementary accessories."

The most popular table-top audio dock award goes to...
Table-top audio docks tracked by Gfk are defined as portable systems that allow mobile devices to be connected to it, through wireless or not, as sound source.

Sales for table-top audio docks with Bluetooth feature has seen an exponential growth. Demand for it has surged nearly threefold (189 percent) over the past three years, accounting for 39 percent of the total table top audio docks sales — up from 14 percent in 2012.

Tan says that Bluetooth-enabled audio docks are gaining popularity as they are compatible with most mobile devices running on Android or iOS and "enable users to stream their audio from a distance".

Given this positive trend, manufacturing brands are quickly rolling out new models of Bluetooth audio docks. Two years ago, consumers could only choose from 15 models of eight major brands but in the past year, they have a choice of 57 models from more than 31 brands.

 "The scene has become increasingly competitive with makers trying to outdo each other for more market share by introducing new interesting new features and attractive promotions. Along with the continued growth in demand for smart mobile devices, we can anticipate the same developments for audio docks in the next few years," says Tan.


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