With 600 million more women online during the next three years, nearly a third of them would improve their ability to generate new income, and the new online users could create a market of US$50 billion to $70 billion in IT and telecom sales, Intel estimated.
One barrier to bringing more women online is an attitude among some women, the study said. One in five women in India and Egypt believes the Internet is not appropriate for them, the study said. Some of those women don't believe the Internet has information they need, and others are concerned their families wouldn't approve of them being online, the study said.
Part of the solution is educating women about what's available online and targeting information to groups who need it, Esque said. In some areas, women may be interested in maternal health information, and in other areas, weather and crop information, she said. "Until you know what's possible, it's hard to imagine how this can impact your life," she said. "It's incumbent on all the players, the private and the public sector, to think about, what is that local, relevant information?"
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