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Students turn social media skills into social business strategy

Kristin Burnham | Jan. 31, 2012
San Jose State University and IBM partner in a real-world project to help students translate their Facebook and Twitter prowess into powerful business strategies.

Using these resources, Gee's students performed social business assessments, specifically looking at GBS's marketing environment, how it collaborated internally and built connections with suppliers.

The second phase, Gee says, focused on building prototypes to model what GBS should be doing, ultimately resulting in a social business plan that they presented at the end of the semester. Gee and GBS chose the teams with the best solutions and presentations.

GBS, Gee says, is applying some of the students' recommendations within their business right now. These include suggestions for making better use of blogs, videos, a better flow of information and collaboration improvements.

"This was a great way for students to preview what will happen within the next strategic period of how businesses will operate," Gee says. "Social business is laying the foundation of how future leaders will operate in the next generation."



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