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Struck gold: Comparing two Apple Watch Edition try-on experiences

Caitlin McGarry, Leah Yamshon | April 16, 2015
The Apple Watch Edition try-on appointment is just like a regular Watch/Watch Sport appointment, but with more moolah strapped to your wrist.

Leah: I hoped they didn't notice that the zipper was broken on my Marc Jacobs bag. Kind of fancy? Halfway fancy? SIGH.

The reality

Caitlin: As it turns out, it doesn't matter what you wear to a Watch Edition appointment because Apple employees don't expect you to buy one. You don't even have to pretend you're going to buy one. No proof of income required for these demos.

Leah: Absolutely. There was no judgement at all, and the associate I worked with definitely realized right away that I wasn't a serious buyer--just a gal who wanted to slap on some rose gold and chat about style.

Caitlin: That rose gold is so stunning in person. I tried on the 38mm Edition in both gold and rose gold with a variety of bands (red and rose gray Modern Buckle and a white Sport Band) to really milk the appointment. Both versions were heavier and less ostentatious than I thought they would be, though that red band just screams "LOOK AT ME I AM AN APPLE WATCH." Possibly the reason why Drake and Katy Perry have been sporting that version.

Leah: I mean, if you're shelling out $17,000 and don't have to take public transportation every day (looking at you, Drake and KP!), you might as well shout it from the rooftops. Red and gold is perfect for that.

Caitlin: True. The Watch Editions were definitely worth trying on, but my appointment wasn't as amazing as I expected it to be. I went to the Fifth Avenue flagship Apple Store in Manhattan (that giant glass cube you can spot a mile away) and thought the location would add a certain something. While an employee whisks you off to a private room and a security guard brings you Watches in lovely suede boxes to try on (two at a time), there are no other bells and whistles. Try on a Watch, ask some questions, that's it. I thought a $17,000 experience would feel more expensive.

Leah: My experience at Apple's San Francisco flagship store on Stockton Street was a bit different, but also lacked the luxury concierge feel you were hoping for. I was also whisked away to a private back room, flanked by an Apple Store associate and a security guard (who waited on the other side of the door, in case I grabbed the Watch and ran for sweet, sweet freedom). When I sat down, there were mini bottles of water on the table, and I was offered a MacBook or iPad to play with while I waited for my Watch to be brought up from the vault (which I imagine is like Gringotts, deep underground and protected by dragons). 


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