"The last 10 to 20 years of investment in enterprise systems really don't render themselves very well on these new mobile devices that are becoming very pervasive," Ariel says. Early adopters are frequently using Capriza to mobilize and make more efficient processes people otherwise hate to deal with, such as handling timesheets, he says. Line-of-business employees are always involved in purchases, though IT needs to be on board as well for data security and enterprise architecture reasons, Ariel adds. [Click "play" button on Audioboom module above to hear Ariel describe what he's seeing on the BYOD front at customer sites]
Though the "$64 million question," according to Chris Marsh, 451 Group Principal Analyst for Enterprise Mobile App Strategies, is whether organizations will really hunker down and retrofit many of their existing apps for the mobile world or just build new ones.
"My feeling is that while it may be appealing in the short term (because it seems straightforward conceptually) companies won't be migrating their legacy systems in a swap-in-swap-out or replace one-desktop process for one-mobile process arrangement," says Marsh, who late last year issued a report on Capriza. He expects more object-based and easy drop-and-drag development to emerge alongside a flatter data model that will allow organizations to create custom data mash-ups and apps.
But for now, given the new funding and growth — along with solid partners such as Oracle, Citrix and — Capriza is on a roll. Asked about the company's culture, Ariel said that Capriza like Mercury Interactive is very "in the trenches" customer focused, and that goes for the engineers. But he says the team also likes to have fun, noting that guitars are scattered around the office. As it turns out, three of the founders were musicians and would love to form a company band at some point, though Ariel mentions they need a bassist and drummer. That shouldn't be too hard to find as sales and marketing hiring ramps up.
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