It's possible that Buzi can indeed take an OEM watch and enhance it with all the features Starfish has promised. My guess, however, is that he--and any potential Kickstarter backers--will find themselves disappointed by what the company finds it's actually able to do. As Buzi stressed to me repeatedly, he lacks the technical expertise one might expect for the person behind a company like his.
Still, the nonexistent watch did score some positive press: The Examiner expressed surprise that the Starfish wasn't given a "best of show" award.
The lesson here, for entrepreneurs, customers, and potential Kickstarter backers alike, is to exercise caution. Building products is hard. Building products with amazing feature sets is harder still. And, as the old saw says, if something looks too good to be true, it probably is.
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