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Starbucks mobile ordering gets you caffeine quicker

James A. Martin | Sept. 24, 2015
Starbucks this week widely released a mobile order-ahead feature it's been testing since December 2014. The feature is far from unique, but it works as promised and will likely help the coffee retailer boost sales.

Business Insider says mobile order-ahead options can increase the average order value, among other benefits. For example, "Taco Bell's app orders are 20 percent higher on average compared to in-store because consumers are more likely to add toppings to their orders or send in group orders via the app,” according to Business Insider.


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