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Sprint pleased by early response to its half-off deal

Matt Hamblen | Dec. 11, 2014
Six days into its new "Cut Your Bill in Half" offer, Sprint was enthusiastic about the offer's early reaction from new customers, but didn't offer any details.

Analysts have variously called the half-off promotion a desperation move by Sprint or one that will only have a muted impact, given its other promotions. Some said new customers may be unimpressed with Sprint's network and could ask for refunds due to spotty network reliability with the Sprint LTE nationwide buildout.

While Sprint's half-off deal focuses on attracting Verizon and AT&T customers, it ignores T-Mobile customers although T-Mobile has often outdone Sprint as a value carrier for the past 18 months.

Starting today for instance, T-Mobile began offering a new Simple Choice family plan to provide unlimited 4G LTE data for an entire family. It starts at $100 month for two people and extends to up to 10 people for $40 more per line.


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