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Sporting goods CIO hopes to hook customers with IoT, mobile apps

Clint Boulton | Oct. 19, 2015
Orvis CIO Dave Finnegan is upgrading the company’s point-of-sale system in preparation for customer experiences involving mobile and sensor technologies.

Even so, he says that it will be an interesting to see how such tracking technologies evolve to better serve guests. “The question from an industry perspective is this: How do we get something that’s a lot more pervasive that doesn’t depend on a person being savvy to have it always turned on,” Finnegan says.

 

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