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Spam doesn't lie: American consumers desert PCs for most mundane chore

Gregg Keizer | Jan. 23, 2014
Two-thirds of 'brand marketing messages' were opened in Q4 on a smartphone or tablet as another task flees the personal computer

"Even the holiday shopping season was unable to inspire a turn in consumer spending," wrote IDC analyst Loren Loverde in a note two weeks ago.

As most analysts and pundits have proclaimed, the shrinking consumer personal computer market is most likely due to users spending more time with smartphones and tablets -- as Movable Ink's data suggested -- and as a result see little reason to upgrade their current PCs or Macs, even very old ones running outdated or nearly-retired operating systems.

Spam, in this case, seems to be telling the truth.


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