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Sony's Xperia Z4 renamned Z3+ outside Japan, goes on sale in June

Mikael Ricknäs | May 27, 2015
Sony's new flagship smartphone, the Xperia Z4, will be called the Xperia Z3+ when it goes on sale outside Japan in June. The phone has a sleeker design, faster processor and better front camera than the Z3 it replaces.

So where does all this leave Sony's smartphone division? Pretty much in the same place as it was before the company announced the Z4 in April. It hard to see why millions of consumers would wake up one morning and realize they want a high-end smartphone from Sony instead of one from Apple or Samsung. There is no doubt Sony makes good smartphones, but not enough people want to buy them. If the company wants to change its fortunes, it needs to pool all its assets and do something that stands out more.

 

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