Samsung also sells the $300 Galaxy Gear smartwatch for use with a few of its Galaxy smartphones, and an update is expected shortly, possibly at MWC.
Samsung continually faces a design and style contest with Apple and its wildly successful iPhones at the high-end of the market. The market for expensive smartphones is, however, saturated, and might not be where Sony can shine.
To swim with the big fish like Samsung, Sony will need to "do something radical and get market awareness and share," Gold said. "Wearables is something they could make a difference in, since it is such a nascent market and most first-gen devices are pretty weak offerings."
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