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Sony launches world’s first backup SD card in Singapore

Caroline Ng | Aug. 16, 2013
A greater storage purpose beckons the under-utilised SD card, enabling laptop users to carry data in the tiny card on the fly.

SN-BA16 (16GB)      SN-BA32 (32GB)     SN-BA64 (64GB)

In bid to innovate backup solutions, Sony Electronics has today launched what it says is the world's first backup SD card for Windows-based PCs and notebooks.

For the first time, the new SD card will allow laptop users to store data on the under-utilised memory card slots which are traditionally reserved for data transfer from digital imaging devices.

With the pioneering solution, users can now carry data on the fly without having to use bulky external hard drives.

"The new backup SD card from Sony not only gives users a new option of saving and storing any documents and file, but also the convenience of not having to carry an external hard drives or a flash drive with them when they travel," said Takayuki Takemura, deputy director, recording media & energy division of Sony Electronics Asia Pacific.

Beyond the convenience of data management, the solution also automatically updates pre-designated documents in the SD slot, freeing up the USB port for other purposes.

"The unique feature of the backup SD card is its capability to automatically detect pre-designated files on your desktop and update it in real-time, ensuring that the files you are carrying with you are the most recent versions." Takemura added.

According to the company, backup files are also securely encrypted using Sony proprietary software that requires a password to access.

From mid-September, the product will be available from 16GB (S$42.90/ US$33.80), 32GB (S$69.90/ US$55) and 64GB (S$129.90/ US$102.30) at all Sony stores in Singapore.

To celebrate the debut, Sony is now offering a 30-day trial for interested parties who would like to try the new SD card. 



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