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Some Microsoft Surface 2 tablets sold out--barely

Mark Hachman | Oct. 8, 2013
A pair of the high-end models of the Surface 2 Pro tablets appear to be delayed, a week after Microsoft warns buyers to pre-order.

Microsoft said last week that the Type Cover 2 and the Touch Cover 2 were also sold out; the Microsoft Store ship dates reflect that, with a shipping date of Oct. 29 for both. The Surface Wireless Adapter is still scheduled to ship on Oct. 21.

So far, it's not clear whether or not retailers like Best Buy have backordered the high-end Surface Pro 2 tablets as well; the site is not currently providing a ship date for the new Surface tablets. Moreover, Best Buy currently does not offer a ship-to-store option for the next-gen Surface tablets.

Theoretically, Microsoft could use the availability scenario to make the claim that its new Surface 2 and Pro 2 tablets are "sold out," a trigger phrase that usually provokes additional interest. (That's a problem that Microsoft didn't have with the first-gen Surface, which was discounted after it couldn't sell enough of them.)

But, without knowing the available supply (or demand) or Microsoft's new tablets, it's a dodgy proposition. The best metrics for Microsoft's success will probably be analyst data or Microsoft's own numbers, if it discloses them.

 

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