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SodaCard launches in-store marketing platform for HK retailers

Nurdianah Md Nur | April 25, 2013
The platform will help businesses create effective rewards programmes that drive repeat revenue.

SodaCard has recently rolled out an in-store retail marketing platform to help Hong Kong retailers build a long-term relationship with their customers so as to increase repeat sales over time.

SodaCard is a Hong Kong startup that is a part of Dealised, a global operator in turnkey e-commerce solutions, with investors including SingTel Innov8, a wholly owned subsidiary of the SingTel Group, and Yuuwa Capital based in Perth, Australia.

As traditional reward programmes only attract the top 10 percent of the purchasers who are already regular customers, SodaCard platform thus aims to tap on revenue from the rest of the walk-in customer base, said Douglas Aitken, co-founder of SodaCard.

Walk-in customers will be encouraged to digitally check-in via the tablets that come with the pre-installed app and can be found in the stores of participating retailers, or the SodaCard app on their smartphones.

With every check-in, customers will earn points that can be used to redeem rewards.

As rewards are personalised to each individual and unique to each business, customers will be engaged over time. This builds a long-term relationship between the business and customers, which might help increase repeat sales.

"By modernising their rewards programmes, [participating Hong Kong] retailers can access the data they need to make informed business decisions and better market to their customers. The customer has [thus] access to an easy-to-use system that delivers targeted rewards relevant to just them," said Aitken.

The complete SodaCard solution is charged on a monthly basis. It includes an in-store kiosk, rewards curation, custom marketing materials, merchant dashboard with customer analytics and communications tools, technical support and a dedicated account manager. Retailers can choose from the different levels of features and functionality too.


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