Subscribe / Unsubscribe Enewsletters | Login | Register

Pencil Banner

Social software users: Focus on corporate culture or your project will fail

Chris Kanaracus | June 22, 2012
Enterprise social software may end up as shelfware -- software that never gets used or falls into disuse -- unless customers make the right efforts to change corporate culture and employee habits, speakers said Wednesday during the Enterprise 2.0 conference in Boston.

Past Enterprise 2.0 conferences have suffered from a lack of end-user case studies, but that didn't seem to be the case this year. Many presentations were akin to business management seminars rather than technology discussions, with the technical nuts and bolts of the software selection and implementation process kept in the background or not mentioned at all.

Meanwhile, new data released this week by IDC shows that the market for social software is growing quickly.

Nearly every vendor in the category experienced double-digit growth between 2010 and 2011, according to IDC. IBM and Jive grew more than 70 percent, while Yammer jumped 132 percent, taking the top spot in IDC's survey.

This gold rush may have staying power, as customers seem to be embracing the tools they buy, at least for now.

That wasn't the case with older generations of collaboration software, where shelfware can tip toward 80 percent, according to analyst Ray Wang, CEO of Constellation Research. 'If you include only the new stuff over the enterprise 2.0 era, I think that number is closer to 25 to 27 percent," Wang said.


Previous Page  1  2 

Sign up for CIO Asia eNewsletters.