In the days leading up to the game, the NFL.com will have interviews with players, and during the game, the site will have the popular commercials at the same time that they air on TV.
For mobile users, both teams have their own apps.
And don't forget about all those game day commercials.
Coca Cola, with its "Mirage" ad about three teams racing to be the first to a desert oasis, is going a step further by allowing Twitter users to vote on whether #Showgirls, #Cowboys or Badlanders should win the race.
Taco Bell already has scored a hit with its "Viva Young" ad, which features a group of senior citizens ending a night of carousing and tattoos with a stop at the fast-food chain.
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