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Social media takes over at the Super Bowl

Sharon Gaudin | Feb. 4, 2013
When the Baltimore Ravens and the San Francisco 49ers meet up in New Orleans, social networks are expected to light up with users talking about great passes, touchdowns and, of course, those Super Bowl commercials.

In the days leading up to the game, the NFL.com will have interviews with players, and during the game, the site will have the popular commercials at the same time that they air on TV.

For mobile users, both teams have their own apps.

The 49ers GameDay Live app, which offers real-time game stats and player interviews, is available for both the iPhone and the Android platforms.

The Ravens Mobile app, which is similar to its opponent's, has a version for the iPhone and for Android platform.

And don't forget about all those game day commercials.

Many Super Bowl advertisers, including Budweiser, Volkswagen and Priceline, already have posted clips or full Super Bowl ads online.

Coca Cola, with its "Mirage" ad about three teams racing to be the first to a desert oasis, is going a step further by allowing Twitter users to vote on whether #Showgirls, #Cowboys or Badlanders should win the race.

Taco Bell already has scored a hit with its "Viva Young" ad, which features a group of senior citizens ending a night of carousing and tattoos with a stop at the fast-food chain.

 

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