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Social media campaign raises cash for 17 Malaysian charities

AvantiKumar | Nov. 26, 2012
Miss Universe Malaysia Organisation, Groupon Malaysia and GRIM FILM's campaign raises more than US$46,000 in 300 hours.

Be the Difference - Groupon, Miss Universe Malaysia

Photo - (from left) Joel Neoh, Vice President and General Manager of Groupon Southeast Asia and India; and Nadine Ann Thomas, Representative of Miss Universe Malaysia Organisation.


Seventeen (17) Malaysian charity organisations have benefited from 14,098 Malaysians who contributed more than RM140,980 [US$46,080] to a social media driven campaign - 'Be The Difference'  - recently launched by Groupon Malaysia, Miss Universe Malaysia Organisaton and GRIM FILM.

The campaign was the result of an online collaboration between the three organisations, said Groupon Southeast Asia and India's vice president and general manager, Joel Neoh, during a special cheque presentation ceremony on 22 November 2012.

"From the tremendous support which we've seen from Malaysians, we are pleased to say that the 'Be The Difference' campaign has been an overwhelming success both in raising funds and awareness for those in need and as a demonstration of how social e-commerce has empowered Malaysians to take meaningful action." said Neoh.

He said that through a microsite hosted by Groupon, Malaysians had more than 300 hours to contribute to 17 separate causes, which were chosen by the 17 finalists of Miss Universe Malaysia 2013 and the full proceeds generated by 'Be the Difference' campaign have been channelled to 17 charity organisations including Shelter Home for Children, HOPE Worldwide, Rumah HOPE, SPCA Selangor, KIWANIS Job Training Centre, Malaysian Dogs Deserve Better, Rumah Kasih Nurul Hasanah, Dyslexia Malaysia, the House of Joy, the Good Samaritan House, the Shepherd's Centre Foundation, the Saint Barnabas Home, the Precious Children Home, SPCA Sabah, SPCA Sarawak, Malaysian Nature Society and Yayasan Chow Kit.

HOPE Worldwide executive director, Kay Lee, said: "Being leaders in social engagement, Groupon has greatly assisted in bridging the gap between charitable organisation and the members of the public, and providing actionable means for them to show their support."

"We are grateful that Groupon is actively involved in initiatives such as this, which has re-invigorated support for worthy causes. We believe that the advent of social media has given birth to a new era of civic responsibility and look forward to similar engagements in the years to come," said the Malaysian Nature Society's marketing & partnership manager, Sharon Woo.

"Miss Universe Malaysia Organisation is proud to once again be doing what we can to raise awareness and support for the underprivileged throughout Malaysia," said Nadine Ann Thomas, Miss Universe Malaysia 2010, and representative for Miss Universe Malaysia. "Through this partnership with Groupon, we've been able to encourage even more Malaysians to be the difference in improving the lives of others and we hope that the awareness and goodwill which has resulted from this campaign will continue even after its conclusion."

Groupon's Neoh said that part of the social media campaign included the engagement of a popular local indie production team known as GRIM FILM.

"We're a generation that lives in an era of social connectivity which is an exciting, entertaining but also empowering phenomenon. As film makers who are passionate and believe in the power of film, we grabbed hold of the chance to share our contribution to the "Be The Difference" campaign, and are proud of the results which have been achieved," said GRIM FILM founder, Jared Lee.


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