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Smartwatches, smartphones and TVs will vie for IFA spotlight

Mikael Ricknäs | Aug. 31, 2015
Samsung and Motorola are both bringing contenders for best new smartwatch to Berlin

The company has been struggling for some time, as it's become hard to see why millions of consumers would wake up one morning and realize they want a high-end smartphone from Sony instead of one from Apple or Samsung. There is little doubt Sony makes good smartphones, but not enough people want to buy them.     

But Sony doesn't seem ready to give up just yet. The company is betting on its camera know-how to help the Z5 stand out with a 23-megapixel sensor. The company will also deliver a long battery life with a 4,500mAh battery capacity, according to reports. 

The Z5 is also rumored to be one of the first devices powered by Qualcomm's Snapdragon 820. That may be a long shot, however, since Qualcomm has said the first devices won't arrive until the first half of next year.

Hopefully, Sony has decided to launch a smaller Compact model, as well as a large one. Big screens may be all the rage, but not everyone wants one. 


While mobile devices have been getting most of the attention at the last couple of IFAs, new TVs have always been a mainstay at the show, and this year won't be any different.

LG Electronics has already said the company will unveil four new OLED TVs in Berlin. The 55-inch and 65-inch EF9500 models feature the industry’s first flat 4K resolution OLED displays, according to LG. They also have support for HDR (high dynamic range), which is meant to improve contrast and color reproduction. 

LG contends only OLED panels can deliver the absolute black that makes the bright colors of HDR look even more impressive, it said. Right now, however, very little content is broadcast or streamed in HDR, so early adopters won't see the full benefit of the technology.


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