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Smartwatches must respect the women's market, watch company executives say

Jon Phillips | July 9, 2014
Women account for 50 percent of the world population, and women's watches now comprise about 35 percent of the luxury timepiece market. Yet the consumer electronics industry continues to pump out smartwatch designs geared mostly toward men.

But let's also recognize some movement toward gender-neutrality that we're already seeing today. Motorola's Moto 360 gets a nod of approval from Wolfe at Citizen Watch. Among all the smartwatches he's seen, he says it has the least nerdy design, though "it's a little over-sized, so it may be difficult for her to wear. From our data, not that many women are wearing 46 millimeter watches."

The Withings Activité is another promising development. Our own Caitlin McGarry has seen it in person, and says it's "surely the classiest smartwatch you've ever seen." Granted, it's more of a pure activity tracker than a full-fledged notifications machine, but she told me she'd readily wear it.

So perhaps a smartwatch's aesthetics may be its most important "feature" of all. Notifications, step counts, driving directions — they're all worthless if you think your smartwatch is so ugly, you'd never put it on your wrist.


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