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Smartwatches, even Apple's, still looking for mass market

Matt Hamblen | Jan. 14, 2016
Disappointing 2015 leads to disparate designs, including the 'shrink it and pink it' trend.

James Moar, an analyst at Juniper Research, said the future is iffy for smartwatches in a business context. "With many smartwatch apps focused on productivity, there will be some use for it in the business world, but the growth won't be huge. Price is a factor … but even at the right price, the benefits aren't particularly clear for business."

Red Hat released its own mobile business survey on Wednesday that was more upbeat. In a survey of IT decision makers at 200 large private sector businesses in the U.S. and Western Europe, it found that 90% plan to increase their mobile app development investments in 2016. The survey, conducted for Red Hat by Vanson Bourne, didn't specifically ask about smartwatch apps, just the overall category of mobile apps.

 

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