It's unclear, however, how many speaker manufacturers will include AllPlay technology. Spotify, for example, announced partnerships with Argon, Bang & Olufsen, Denon, Hama, Marantz, Philips, Pioneer, Revo, Teufel, and Yamaha. Jacobs only said that Qualcomm was talking to leading speaker vendors, and did not provide further details.
The Gimbal technology, for its part, uses Bluetooth to provide "microlocation" services. In the future, Jacobs said, app developers will use the Gimbal technology to push data and additional offers to those that wander in range.
Finally, Qualcomm showed off a new capability of Vuforia, a foundational augmented reality technology that the company claimed many app developers use. A "dynamic terrain" capability that has been added to Vuforia "scanned" in ordinary objects like a tissue box, a stack of books, and a vase, transforming them into virtual objects. Qualcomm executives then mapped that into a digital world, where characters and monsters climbed the objects and interacted with them using realistic physics.
Representatives from MIT's Media Lab also applied a "digital layer" to real-world objects, so that turning a virtual dial on a rock—that didn't exist in real life—turned the audio volume up and down.
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