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Smartphones to dominate handset sales worldwide by 2020: Ovum

Ike Suarez | July 24, 2015
Africa and the Middle East and Latin America will lead the smartphone market in terms of growth over the next six years.

By 2020, 95 percent of global handset sales will be made up of smartphones, up from 65 percent in 2014, according to a forecast by telecommunications industry and market research firm, Ovum.

These projections are published in the latest Ovum report named "Mobile Handset Interactive Forecast Tool: 2013–20." The report said total handset sales are expected to grow from 1.88 billion to 2.16 billion units between 2014 and 2020.

Africa and the Middle East, and Latin America, will head the smartphone market in terms of growth over the next six years with a compound annual growth rate (CAGR) of 17 percent and 11 percent respectively, reaching a combined 576 million unit sales by 2020, up from 254 million sales in 2014, said the report.

It further said that in the Asia Pacific, the Chinese market is nearing saturation point with an expected CAGR of only 4.1 percent in the next six years as against 19.7 percent for India and 16.3 percent for Indonesia.

On the other hand, the CAGR for North America and Europe will only be 2 percent in the next six years. Android and iOS devices will continue to lead the market with 80 percent and 14 percent of smartphone volume market share respectively—almost identical to the 2014 numbers.

Handsets based on the Windows Phone OS will capture most of the remaining market with 4.2 percent share.

 

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