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Slow but steady: How the iPhone is changing the phone industry

Dan Moren | March 11, 2013
Every time Apple enters—or seems to even think about entering—another market, we’re barraged with noise about how the company should, or must, or can’t reinvent this industry. Why all the attention? Because Apple has a remarkable track record of having reinvented industries before, and the reward for a job well done is—surprise—another job.

So, alongside the notches in its belt for its revolutions in computing and music, Apple can now add one more. Or, to put in a more Jobsian fashion: In 2007, Apple introduced the iPhone. And it didnt just change the phoneit changed the entire telecommunications industry.


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