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SingTel to offer direct carrier billing for Google Play purchases

Nurdianah Md Nur | Aug. 12, 2013
With this new service, app purchases are consolidated into a single bill and even customers without debit or credit cards can access apps on Google Play.

Google Play
Singtel's new direct carrier billing service is available to all its postpaid and prepaid customers

From 15 August 2013 onwards, customers of Singapore Telecommunications Ltd (SingTel) will be able to charge their Google Play purchases directly to their monthly bill or prepaid account.

"The introduction of direct carrier billing is part of our ongoing efforts to provide our customers with the best and most seamless Android experience," said Gan Siok Hoon, SingTel's vice-president of mCommerce.

Previously, debit or credit cards were required for Google Play purchases. With this service, even customers without credit cards are able access the apps and games available on Google Play.

For postpaid customers, this service also provides them the convenience of having all of their app purchases consolidated into a single bill. Google Play downloads will be listed as "Google Play - (App Name)", along with the corresponding charges,  under the "Bill on Behalf of Goods/Services" section in their mobile bill.

To set up this service, customers simply need to complete a one-time registration form and validation process — which automatically creates a Google Wallet account for the Google account used — after selecting the apps to purchase.

Apps purchased are linked to the same Google ID so reinstalling the app, even on a different device, will not incur charges.

For accidental purchases of apps, customers will have 15 minutes from the time of download to return an application purchased on Google Play for a full refund. However, an application can only be returned once. Customers who are unsatisfied with an application after the grace return period will have to contact the developer directly.       

In time to come, this direct carrier billing service will be rolled out to Optus and SingTel's regional associates too.


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