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Singaporeans leading in the use of devices for business: study

Veronica C. Silva | Nov. 12, 2012
BYOD is common among Singapore businesses.

As one of the countries in the region with high Internet penetration, expect Singapore businesses to also lead in the use of personal devices in the workplace.

According to a recent study commissioned by Avanade, a business solutions and managed services provider, Singapore businesses are also leading in the adoption of "bring your own device" (BYOD) in the workplace.

The study done between last August and September surveyed 599 C-level executives and IT decision-makers in 19 countries worldwide. The survey of Singapore respondents revealed that more than seven out of 10, or 72 percent, have employees who use personal computing devices in the workplace.  

Among the personal devices that Singapore employees use in the workplace, the most common are smartphones and tablets, the study added.

Smartphones are used primarily to check e-mails, check out Web documents and schedules. An overwhelming 84 percent of Singapore respondents said they use their smartphones for these basic business purposes. Globally, over half, or 54 percent, of global respondents also use their smartphones for these purposes.

Globally, an average of 33 percent of respondents said they use tablets for "simple work tasks" compared to 64 percent of Singapore respondents.

Business applications

Seven in 10, or 68 percent, of Singapore respondents said the majority of their employees use tablets for advanced business uses with enterprise applications such as customer relationship management (CRM), project management, content creation and data analysis. Globally, the average number of respondents doing the same tasks on their tablets is 33 percent.

Avanade said Singapore is "way ahead in the global curve" when it comes to using tablets and smartphones in the workplace.

"Companies are recognising the business value tablets and smartphones can offer, and creating solutions and enabling access to business systems to capitalise on the opportunity," said Kevin Wo, vice president, Avanade Singapore.

With the popularity of BYOD, Avanade said they have noticed that companies are modifying their business processes, such as sales and marketing, and roles inside companies, such as HR staff, to maximise use of these mobile devices and other consumer technologies in the workplace.

"Our work with customers and research studies show early signs that these changes are making an impact on revenues, profits and customer service," said Wo.


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