Singapore shoppers are going online to take advantage of the US Black Friday to Cyber Monday four-day sales weekend starting from 23 November, according to a PayPal study.
The PayPal study showed that nearly half (46 percent) of 1.8 million online shoppers in Singapore plan to shop during the Black Friday-Cyber Monday shopping period, with an average spend of nearly S$100 per shopper over this period. The five most popular shopping categories for Singaporeans are clothing, bags and accessories, shoes, electronic gadgets, and toys and games.
Commissioned by PayPal, GfK conducted the online research survey PayPal Skip the Queues Survey 2012 to measure Singaporeans' year-end festive shopping behaviours. The fieldwork was conducted from 10 to 24 October 2012 and the survey polled a representative sample of 1,000 Singapore online shoppers aged 18 and above.
The survey also found out that Singaporeans are expected to shop online 15 times during the festive season and estimate that they would save an average of three hours each time they shop online instead of going to a shopping mall.
"Instead of shopping at overcrowded retail malls and battling carpark lines or MRT traffic, savvier and smarter Singaporean consumers are choosing to shop online and on mobile devices to simplify one of the craziest shopping seasons of the year," said Klas Hesselman, head of marketing, Southeast Asia & India, PayPal.
Smartphones and tablets are the top choice to shop online with during the holiday season by almost half of respondents (43 percent), followed by the use of laptops (37 percent) and desktops (20 percent).
The study also showed that mobile apps are still more popular than mobile websites for Singaporean online shoppers as 78 percent of respondents prefer to use mobile apps to access online retail stores, 49 percent would like to use location-based mobile shopping apps to find great deals, and 38 percent want to scan QR codes shown on advertisements and promotions.
In addition, the PayPal survey revealed that user-generated content on social media platforms have a strong influence on what Singaporeans buy during the festive shopping season. Close to half of all festive shoppers (43 percent) actively search social networks for shopping deals and promotions, while 43 percent were also likely to redeem offers while browsing social media channels like Facebook and Twitter.
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