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Singapore-based SODA named “Most Innovative Start Up” at RSA APJ 2015

Zafirah Salim | July 24, 2015
The data security start-up was selected for its no frills approach to addressing data privacy issues.


Picture credits to RSA

Singapore-based startup SODA was crowned as the most innovative start up at this year's RSA Conference Asia Pacific & Japan Innovation Sandbox competition, which was held on July 21, 2015 in Singapore.

According to RSA, this Most Innovative Start Up competition aims to promote regional innovation and provide startup companies a platform to showcase cybersecurity solutions from around the region.

SODA's win was based on their capability to offer a comprehensive suite of web, desktop and mobile solutions (App, Chat, Box, Post) to make data security accessible to everyone through a cross-platform solution that can be white labeled for various functionalities to support business groups.

It provides security infrastructure for mobile communications, offering encryption via a software layer or physical tokens. The app encrypts messages, calls, and email communications sent from the mobile device. The cloud-based file repository encrypts files in storage. A chat app encrypts messages sent between parties, even group chat messages. Essentially, organisations can use this technology to prevent data from being exposed and avoid damages.

With this win, a representative from SODA will get to enjoy an all expenses paid trip to San Francisco, California, to attend next year's edition of RSA Conference from February 29 to March 4, 2016.

Cheong Chung Chin, Director of SODA, said, "What's amazing about our solution is the ability to adapt its capability into something that any organisation needs - securing all types of mobile interactions uniformly and seamlessly, and avoid damages in light of the numerous security breaches in recent times."

"Some of our key initial deployments and partnerships are in Asia. The opportunities for universal secure mobile interactions are huge, and we are looking forward to further success in the region as well as worldwide," added Dr. Raphael (Rafi) Yahalom, Strategy and Worldwide Business Development of SODA.

The other three finalists in the competition included India-based automated governance, risk, and compliance startup FixNix; Singapore-based secure unified communications startup SafeChats; and India-based IT management startup Lepide.

Each team were required to present a three-minute pitch to a panel of judges and participated in a three-minute question-and-answer session with both the judges and audience, followed by a live product demonstration onstage. This year's judging panel comprised of industry experts, including Dr Hugh Thompson, Programme Committee Chairman, RSA Conference; and Yu Chien Siang, Dir. TC, Computer Security Consultant, Ministry of Home Affairs.

"At Innovation Sandbox, we seek to find breakthroughs that will enable us to create new standards of security in the face of increasingly sophisticated cyber threats. The same breakthrough will redefine technology and propel the ability to harness efficiency while promoting productivity," said Thompson.

 

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