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Shopping goes high tech and hassle-free with new Intel technology

Agam Shah | Jan. 17, 2017
Intel's Responsive Retail Platform is a step toward making shopping fun and hassle free

Home appliance store Pirch is experimenting with numerous technology to improve the buying experience in its large stores. Salespeople at its Manhattan store carry Surface tablets for inventory, billing, and helping customers find the best product. The store is also looking at virtual reality to help customers visualize rooms and kitchens with specific products.

Intel is establishing a fund of US$100 million for retail technology development. Intel will invest in companies developing compelling technologies for use in stores. The company established a similar $100 million fund for the development of automotive technologies.

The fund and RRP were announced at the National Retail Federation show being held in New York, where Intel CEO Brian Krzanich is expected to give a speech. Intel will also have pop-up environments demonstrating cool shopping experiences based on its technologies.


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