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Shoppers with iPads spend more

Ann Bednarz | Nov. 11, 2011
If an online shopper is using an iPad to browse retail sites, that shopper is likely to make more purchases and spend more money than someone using an Android device or a PC to shop online.

In the big picture, it's shaping up to be a good year for online retail sales. Overall online shopping sales will grow 15% this month compared to online sales in November 2010, IBM forecasts. "It's definitely a healthy rate for online retail," Squire says.


 

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