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SEO and SEM predictions and tips for 2015

James A. Martin | Jan. 29, 2015
The coming year promises to be an eventful, and potentially challenging, one for search marketers. These SEO and SEM experts share predictions on the big search trends and offer tips on how to prepare for and take advantage of them.

Ensure Your Website is Secure
"Google will reward sites [in its rankings] that are secure and punish those that are less secure," says Mike Ryan, director of marketing, Keeper Security. "As more sites get hacked, Google will take further action in protecting their users from cyber attacks. Google has said that security is a top priority. It even announced in August that going HTTPS [adding an SSL, 2048-bit key certificate on your site] will give you a minor rankings boost."


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