Lan 1 security product manager, Anand Joseph, claimed with security coming to the forefront of the government's agenda, it may attract a bigger share of the IT budget, providing an opportunity for resellers to offer consulting and security measures.
"Investing in appropriate resources, training and alignment with security vendors would provide the bases for a security initiative," he said.
Joseph said the company is noticing an increase in severity, frequency, and sophistication of cyber-attacks against all types of organisations in Australia.
He highlighted the recent spate of security breaches that affected many organisations across the country.
"This emphasises the importance of risk management for all organisations and sets a mandate on security for government. It also indicates closer collaboration between government agencies for smarter defence."
McAfee Asia-Pacific channels and alliances senior director, Craig Nielsen, said the Bring Your Own Application (BYOA) phenomenon is another issue that businesses will need to assess and prepare for.
"With BYOD comes BYOA and with so many employees downloading apps within the organisation, IT admins are losing control. All of a sudden everyone is their own system administrator," he said.
Nielsen said if a reseller is looking to move into the security space, they should consider which vendor will provide them with the quickest time to value. "Resellers should consider how quickly and effectively the vendor can provide technical and sales enablement. They should also consider the breadth of the vendor's portfolio and the number of security use cases they are able to sell into. Lastly, they should choose a vendor that enhances profitability with a comprehensive profitability program."
IDC Australia senior market analyst, Vern Hue, said most organisations have begun to realise the need to invest in improving their security posture as there is a lot of intellectual property to be lost.
According to Hue, the channel plays a huge role in ensuring cyber security is elevated to the highest order of strategic and security priorities. He suggested the channel should operate as a trusted advisor to organisations by providing baseline education on security posture.
"The channel should better equip themselves with the latest technology and begin to evolve to provide services. This would allow the channel to cross and up sell solutions as organisations move up the technology chain," he said.
Lowe agreed with Tucker, Joseph, and Nielsen, adding that businesses should also keep up with technologies even if they have partnered with a company in the security space.
"IT managers and CIOs have to start looking at new players in the market and assess the benefits the new players are bringing."
Lowe suggested resellers should look into the education space vertical. With mobility and mobile devices on the rise in schools, Lowe said it is creating security risks.
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