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Seagate aims to make common hard drives uncommonly artistic

Mark Hachman | Jan. 5, 2015
As cloud storage and SSDs threaten to make hard drives an afterthought, Seagate's LaCie division has decided to make storage an art form.

And at one time, we might have called a product like the new Seagate Personal Cloud a NAS drive and been done with it; as more and more devices are becoming connected, however, wirelessly connected drives are gaining acceptance. Seagate hasn't what it will charge for the Personal Cloud, with single-drive configurations from 3 to 5 terabytes, and dual-drive (RAID 0, 1) configs from 4, 6, and 8 terabytes. They will ship later this month. 

"Given the abundance of handheld computing devices there has been a trend of accessing content and content via cloud storage," said Stephen Baker, vice president at the NPD Group, in a statement.

Like the existing WD MyCloud line, Seagate's Personal Cloud uses a free Seagate Media app to securely access music, videos, and documents from the drive. You can stream to most smart TVs and Blu-ray players from LG or Samsung; to Roku, Google Chromecast, or AppleTV; and to iOS and Android phones and tablets, including the Amazon Kindle.

You can also set the drive to backup its contents to Amazon S3, Box, Baidu, Dropbox, Google Drive, and more; or else take what you've uploaded to that drive and store a local copy. Seagate also says that apps can run on the drive itself, including WordPress and BitTorrent Sync. 

The hard drive industry has seen a shift from local drives tucked inside a PC to massive amounts of storage whirring away anonymously insider servers. But Seagate is hoping to make hard drives sexy again by giving local storage all the bells and whistles of cloud storage, while simultaneously placing control of your data back into your own hands..


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