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SDN start-up Big Switch bullish on new course

Jim Duffy | Feb. 12, 2014
SDN start-up Big Switch Networks is ready to embark on a new chapter after rebooting its business late last summer.

So the determination is on re-educating the market and executing in it while staving off irrelevancy that often accompanies such a drastic reversal in business plans. Going public with any customer wins would go a long way toward that as well.

"We've pulled back, shifted our strategy and now we're focused on executing," Murray says. "We've learned from the overlay mistakes of the past. We're a start-up going after a very big piece of the market. The question now becomes how many people jump in and aggressively go after this? We think we're in a pretty good position at this point."

And after abandoning the OpenDaylight open source SDN project last year when things apparently didn't go Big Switch's way, the company's found a more receptive audience among the Open Networking Foundation, Open Compute Project and OpenStack crowd. Big Switch just contributed Open Network Linux code to the Open Compute Project, which is a Linux distribution for bare metal switches that includes drivers, loaders and tools to simplify integration with other products.

"We're certainly watching it," Murray says of the recent OpenDaylight "Hydrogen" release and Summigt conference, "But our emphasis has been on ONF, OCP and OpenStack."


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