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SAP Malaysia has new MD

AvantiKumar | May 4, 2011
SAP appoints Serene Sia to manage its Malaysian customers.

Serene Sia, SAP Malaysia MD

PHOTO - Serene Sia, SAP Malaysia MD.




KUALA LUMPUR, 4 MAY 2011 - Business software firm SAP has appointed a new managing director to manage its Malaysia-based customers.

SAP Southeast Asia president Tim Moylan said that with immediate effect, Serene Sia would oversee the company's business and operations in Malaysia as the new managing director.

"She also handles a regional role as vice president of the strategic industries and top accounts (SITA) of SAP Southeast Asia," said Moylan. "The SITA division is responsible for selling to, servicing and partnering with SAP's most elite and strategic customers. In this role, Serene is responsible for all revenues and P&L activities associated with the strategic industries such as the public or government sector, financial sector, utilities, as well as oil and gas, high complexity and often including multiple countries and other related services."

"Malaysia continues to be one of our key markets in Southeast Asia and it is very important that we have someone who knows the Malaysian market well and also has years of experience in implementing world-class solutions in various industries such as the public sector, financials, utilities and oil and gas," he said.

"In Serene's appointment, we were once again able to look internally within SAP for top talent," he said. "I'm confident that Serene will continue to lead the Malaysia team and better drive business growth, innovation and simplification to help more companies run better."

Moylan added that Sia has more than 13 years of experience in business management and sales across Southeast Asia with specialisation in the fields of human capital management solutions, public sector including healthcare, defence, as well as utility and oil and gas.

"Malaysia is a country that's rich in natural resources, populous and has a high GDP [gross domestic product] growth economy," said Sia. "I am very proud and excited to be given this opportunity to lead our talented team here. I was born and raised in Malaysia and it's good to be back."




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