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SAP announces new Malaysia MD

AvantiKumar | Jan. 24, 2014
Malaysian industry veteran Bernard Chiang will lead SAP's operations in the country with immediate effect.

Bernard Chiang - Managing Director, SAP Malaysia modified 

Photo - Bernard Chiang - Managing Director, SAP Malaysia.


Enterprise applications provider SAP has announced Malaysian industry veteran Bernard Chiang is the company's managing director and will be take up the reins of the company's operations in Malaysia with immediate effect.

SAP Southeast Asia president and managing director François Lançon, said "Malaysia is one of Southeast Asia's most vibrant economies and SAP Malaysia has been helping businesses in Malaysia run better for over two decades."

"Bernard comes to us with deep industry experience and a proven track record of delivering business results while maximising customer value," said Lançon. "With his keen understanding of the Malaysian business environment, I am confident that Bernard will lead SAP Malaysia to greater heights and deepen our commitment to customers and partners in Malaysia."

Chiang, who has more than 25 years of experience in the ICT industry across Malaysia and the rest of Southeast Asia, recently serving as the country general manager for the Imaging and Printing Group at HP Malaysia, said, "I am very excited to be part of the SAP family, and look forward to working closely with the team here to accelerate SAP's momentum and solidify our market leadership in Malaysia."

He has also held various leadership roles at Nortel Networks where he led the operations of the channel and enterprise businesses for Malaysia, Singapore, Indonesia, the Philippines, Thailand, and Vietnam.

Chiang started his sales career at IBM Malaysia and lead the Global Financing division in Malaysia, Singapore, Thailand, the Philippines and India. He also led the PC Division and subsequently became the first Lenovo Malaysia country manager before moving on to Microsoft Malaysia as general manager for the Original Equipment Manufacturer (OEM) business.


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