The recent verdict in favor of Apple, in its long drawn legal battle with Samsung, has done for Samsung what a billion dollar marketing campaign couldn't have achieved. Samsung was and is all over the news. The judgment has also drawn additional attention to Samsung as everyone wants to see what Apple is so upset about.
And like they say about MNCs, Apple and Samsung are just two giants of the tech space, very much in bed with each other and squabbling over trivial details. If at all there is a loser in this fight for supremacy, it would be the American consumer.