Photo - (From left) Malaysian personalities: Karena Teo; Lawrence Wong; Alia Bastamam; and Wak Doyok.
Samsung Malaysia Electronics showed its new Galaxy Alpha, which was designed to meet the desires of consumers, said the Korean electronics giant.
Lee Dong Yong, president of Samsung Malaysia Electronics, said the Galaxy Alpha signified a redefined new design approach using "sophisticated design techniques and a compact construction with a metal frame and a solid finish."
"The Galaxy Alpha was built and designed based on the specific desires of the consumer market," said Lee. "With an entirely new appearance, the Galaxy Alpha focuses on both beauty and functionality combining a stunning metal frame and a slim, light weight design with the same powerful hardware and features users expect from a flagship Galaxy mobile device."
The launch in Kuala Lumpur also introduced Samsung's a-listers, four local personalities: Alia Bastamam, Karena Teo, Lawrence Wong and Wak Doyok, who will be leading the way in this new chapter of having "stylephones" in forthcoming promotional campaigns comprising events, together with social and traditional media.
Lee said these four personalities are the perfect embodiments of style and substance in each of their fields, whether as a fashion designer, actor, actress and model or as a fashion icon.
He said the Galaxy Alpha encouraged users to "express their unique style without sacrificing functionality" with a metal frame, curved corners and a tactile soft back cover. "At 6.7mm thin, the Galaxy Alpha is also one of the slimmest Galaxy devices ever and its uniquely compact construction and light weight provides consumers with maximum in-hand grip and control."
"The device offers the same powerful hardware and features users expect from a flagship Galaxy mobile device," said Lee. "Galaxy Alpha is equipped with a 4.7-inch HD Super AMOLED display as well as an advanced camera and real time HDR for a viewing and photo experience. The Galaxy Alpha also includes innovative and popular features such as Ultra-Power Saving Mode, S Health, Finger Print Scanner, Private Mode and connectivity with the latest Samsung Gear Fit and Gear 2 wearables."
For more information, visit Samsung Mobile Malaysia's Facebook page.
Sign up for CIO Asia eNewsletters.