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Samsung revs up for Galaxy S 5 launch, at Mobile World Congress Barcelona

Jon Gold | Feb. 7, 2014
Plus, Lenovorola to hold an MWC event as well, HTC M8 still lags behind, and an Android smartwatch?

It's getting close to official Samsung's going to roll out the Galaxy S 5 on Monday, Feb. 24 in Barcelona, kicking off this year's Mobile World Congress with a bang.

Invites to the upcoming "Unpacked" event went out earlier this week, and Samsung isn't trying very hard to keep things obscure there's a superscript No. 5 right there on the invite. Note also that Samsung was nice enough to specify that this is "episode 1," which leaves the door open for events heralding the 976,031 other devices the company will no doubt release in 2014.

At any rate the notable thing here is that this doesn't fit Samsung's pattern for this type of major release. Last year's Galaxy S 4 launch was a stand-alone event, which meant that Samsung didn't have to share the stage with the raft of competitors that will be present at MWC. (It was also, as I will probably never tire of pointing out, farcically embarrassing, and The New York Times says that Samsung's planning to do a much less over-the-top presentation this time around.) There are usually rumors about major launches at big shows like CES and MWC, but the past few years haven't seen many truly top-flight releases at those events.

This time, however, it looks like Samsung's bringing the big guns to Catalonia and it may have the stage effectively all to itself, given the paucity of rumors about other major releases scheduled for the show.

So what do we know about what the Galaxy S 5 is actually going to look like? Not much is certain, of course, but most of the more reputable peddlers of information and gossip seem to be suggesting that it'll be more of an incremental upgrade over the Galaxy S 4 rather than a revolutionary new device. I'm leaning toward skepticism on rumors of 1440p screens and eye tracking, belief on tales of fingerprint scanners, and who the heck knows on scuttlebutt about a possible metal (rather than plastic) design.

It'll probably cost around $200 with a new contract, and I'd imagine it'll be available on every major U.S. carrier, possibly around May, if TIME's Jared Newman is to be believed.

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The one thing that does seem pretty clear is that Samsung will beat HTC to market once again, with the well-known EVLeaks Twitter account pegging the release date for the HTC M8 for late March.

HTC has the odd problem of being better at the actual design of its products than it is at anything else, like marketing, dealing with the carriers and naming stuff, which has meant that it's essentially an also-ran next to Samsung. (Although who isn't, at this point?) I predict that the M8 will be a superb device that will nevertheless struggle because of some combination of the following factors:

 

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