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Samsung looks to young Malaysians for ideas

AvantiKumar | July 9, 2012
Samsung AppStar 2012 is launched to allow young Malaysians develop lifestyle applications for the local and global audience.

Samsung AppStar 2012 Launch in Malaysia

PHOTO - Flanked by Malaysian models (from left) Samsung Malaysia Electronics head of mobile phone division, Vincent Chong; and MYC CEO, Jason Ko.

Digital media firm Samsung Malaysia Electronics is looking to tap the creative vision of young Malaysians with the launch of Samsung AppStar, which could lead to the development of 'lifestyle-relevant' applications, said the company.

Speaking on 21 June 2012, Samsung Malaysia Electronics head of mobile phone division Vincent Chong said the Samsung AppStar 2012 challenge - themed 'You have an Idea, it's time to be an Appstar' - is targetting college and university students. "[They are being given] the opportunity to express their most in-demand app ideas featuring a wealth of games, news, reference, social networking, navigation for smartphones and tablets that are relevant to contemporary lifestyle. The winning app will be brought to life by Samsung and made available for consumers locally and globally."

"With the growing app ecosystem that is in tune with current lifestyle trends, our youths are the best talents possible to offer new possibilities for applications that will not only support daily needs but enrich everyday lives," said Chong.

He said the challenge has been designed to also inspire younger Malaysians to contribute to applications that express their aspirations, culture and values.

"The evolution of modern lifestyle is dependent on the development of technology," said Chong. "Be it for work or pleasure, people rely heavily on the Internet, mobile devices and applications to keep up with the fast moving pace of society. This challenge enables Samsung to stir the development of the mobile ecosystem and be at the forefront of digital convergence to help people live better lives."

The Samsung AppStar 2012 challenge is open to all Malaysians between the ages of 17 to 28 years and who are currently enrolled at any higher learning institutions nationwide. Participants are encouraged to join the challenge in groups of three. For more information or to register go to 'SamsungMobileMalaysia' Facebook page or


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