In short, that "existing data" is the key. Salesforce's opportunity has been and always will be making the deployment of enterprise software easy and cost-effective for enterprises of all shapes and sizes, from nonprofits to Fortune 500 companies. By bringing the ability for more front-end, user-facing reports and applications on top of that data, Salesforce stands poised to become a major thorn in the side of market leaders Microsoft, Oracle and SAP.
Pity the poor third-party vendors who just had their lunch eaten by Benioff and company once again.
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