Production issues may be part of the problem, as could demand or a combination of the two. As for the former, the new MacBook uses several new components, including a redesigned keyboard, a much smaller logic board and battery cells molded to fit virtually all the space within the body.
Ironically, several third-party retailers have stock in hand, ready to sell or ship. Best Buy, one of Apple's largest retail partners, can get a new MacBook to customers by Tuesday with express shipping (although in-store pick-up is not available). Amazon will ship a gold MacBook by July 25, and others that sell via the online giant have the laptop available for immediate shipping. B&H, another large seller of Macs, also has some models in stock that can ship tomorrow and arrive as early as Tuesday.
Apple will hold its next call with Wall Street analysts on July 21, starting at 2 p.m. PT (5 p.m. ET), where it may talk about the supply imbalance of the MacBook, although certainly not specific sales numbers.
Sign up for CIO Asia eNewsletters.