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Retailers can expect a lift in sales this year

Holly Morgan (ARN) | Sept. 21, 2015
Survey from Cashrewards shows over 50 percent of Australian shoppers will spend more in the second half of 2015 than the first.

The retail industry could see a lift in sales in the lead-up to Christmas 2015, according to a new survey released by Cashrewards.

The Australian online savings website surveyed an independent panel of 1000 Australians.

More than half of the Australian shoppers surveyed reported they will spend more in the second half of 2015 than the first, as they predict their expenditure through to the end of the year.

Cashrewards founder, Andrew Clarke, said spending has always been a barometer of consumer confidence in the economy, and low interest rates may be a contributing factor towards the positive sentiment about spending.

In addition, 58 percent of respondents said they will spend more in 2015 compared with 2014, including both online and in-store shopping, not including groceries.

NSW residents are slightly more confident about the economy than those in other states - 61 percent said they would spend more this year, followed by 58 percent of Victorians, 58 percent of Queenslanders, 56 percent of West Australians and 56 percent of South Australians.

The 2015 spend trend is dominated by the 18-24 age bracket. Sixty-four cent said they will spend more this year than last. Not surprisingly, this is also the age bracket that plans to increase online spending the most by the end of 2015 (38 percent of respondents). This is in contrast to the over-55s, 37 percent of whom will spend more in-store.

Results also revealed that the 18-25 age bracket is the one most motivated by online cash back incentives (59 percent), followed by 25-44s (55 percent), 45-54s (49 percent), and over 55s (38 percent).

"The fluctuating employment rate and Australian dollar certainly don't seem to have deterred spending by the 18-25s, which may indicate that this age bracket isn't as affected - or just that they don't allow it to affect their planned spending. This could be because they are very savvy with their online shopping and look for discounts and cashback for all their purchases," Clarke said.

Cashrewards partners with more than 700 retailers including Woolworths, Microsoft, Sony, David Jones, Uber and Telstra. 

Source: ARN Australia


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