Subscribe / Unsubscribe Enewsletters | Login | Register

Pencil Banner

Researchers take heart from Twitter

AAP/ AFR | April 17, 2013
Twitter may help prevent heart disease, a new Australian study shows.

Twitter may help prevent heart disease, a new Australian study shows.

The fast and far-reaching way that information spreads through the social network has the potential to save lives by providing education about the illness, which the Heart Foundation says kills one Australian every 12 minutes.

Researchers from Sydney University reached that conclusion after studying 15 health-focused Twitter accounts with more than one million followers, nine organisations and six medical journals.

''The study showed that, through its inherent networking, social media sites like Twitter have the potential to enhance education, awareness and overall management of cardiovascular disease,'' the university said.

The findings were published in the Journal of the American College of Cardiology on Tuesday.

''The popularity and rise of Twitter has made it a readily available, free, and user-friendly tool to disseminate information rapidly to a diverse audience,'' lead author Associate Professor Julie Redfern said.

Senior author Professor Chris Semsarian pointed to studies suggesting Twitter also spreads key information about quitting smoking.

 

 

 

Sign up for CIO Asia eNewsletters.