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Regional demand for increased security drives Axis’ Malaysian office expansion

AvantiKumar | Aug. 22, 2012
Expands Kuala Lumpur sales office into a full-fledged office with more staff, and opens new offices in Thailand and Indonesia.

Nafis Jasmani, Country Manager, Malaysia, Axis Communications

PHOTO - Nafis Jasmani, country manager, Malaysia, Axis Communications.


To meet the growing interest in digital video surveillance in the region, Swedish network video provider Axis Communications has expanded its Kuala Lumpur sales office into a full-fledged base with additional staff, as well as opened two new offices in Thailand and Indonesia.

Speaking on 16 August 2012, Axis Communications Malaysia country manager Nafis Jasmani said the company's footprint has expanded to 12 offices across South Asia Pacific. "The Malaysian, Thai and Indonesian markets are driven by increasing security awareness and demand among the public and private sectors, especially with the ongoing technology shift from analog to digital video surveillance.

"This is due to the many advantages digital video surveillance has over their analog predecessor, such as superior image quality, easy installation and integration, improved security, scalable and flexible solutions and contributions towards a lower total cost of ownership. It's our responsibility to provide our partners with all the local resources that they need to meet this demand and drive the technology shift."

"The opening of our new ASEAN locations comes at a time where we are witnessing an increase in digital surveillance with significant growth in Asia and Axis is well positioned to ride this wave with its IP-based network video solutions offerings," said Jasmani. "As network connectivity becomes accustomed, one can no longer ignore the clear benefits of digital surveillance, especially in sectors like transportation, retail and infrastructure, where security is a major concern."

He cited research from IMS Research, which reported that by 2016, network camera sales are forecast to account for about 60 percent of total worldwide surveillance camera sales, compared to about 40 percent in 2011. "The IMS Research report confirms our own estimates of gained market shares last year, where we presented a growth of 33 percent. We further strengthened our position by continuing our strategy, which is based on the three cornerstones; launch of innovative network video products, a well-developed partner network and global expansion."

The Swedish company has more than 1,000 employees in 40 locations around the world with partners covering 172 countries.


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